Privacy Policy

1. Introduction

Meri Bhakti (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, store, share, and protect your information when you use our website (www.meribhakti.com), mobile application, and related services (collectively, the “Platform”).

By using our Platform, you consent to the collection and use of your information as described in this Privacy Policy. Please read it carefully.

2. Information We Collect

2.1 Information You Provide

• Account Information: Mobile phone number, name, email address when you register or log in
• Booking & Sankalp Details: Name, gotra (family lineage), names of family members participating in pujas
• Delivery Address: Home address, pincode, city, and state for prasad and product delivery
• Payment Information: Payment details processed securely through Razorpay (we do not store your card numbers or bank details)
• Kundali Details: Date of birth, time of birth, place of birth, gender, and marital status
• Communication Preferences: Your messaging opt-in and opt-out choices

2.2 Information Collected Automatically

• Device Information: Device type, operating system, browser type, unique device identifiers
• Usage Data: Pages visited, features used, time spent on pages, clicks, and navigation patterns
• IP Address: Approximate location for service optimization and security
• Cookies & Tracking: We use cookies, web beacons, and similar technologies for analytics, personalization, and advertising

2.3 Information from Third Parties

• Analytics Providers: Google Analytics, Facebook Pixel, Google Tag Manager
• Payment Providers: Razorpay (transaction status and payment confirmation)

3. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: Processing puja bookings, chadhava offerings, astrology consultations, product orders, and kundali generation
• Account Management: Creating and managing your account, authenticating your identity via OTP
• Communications: Sending transactional messages (order confirmations, puja updates, delivery notifications, OTP codes) and promotional messages via SMS, RCS, WhatsApp, email, and push notifications
• Personalization: Tailoring content, puja recommendations, and offers based on your preferences and usage patterns
• Analytics & Improvement: Understanding how users interact with our Platform to improve services and user experience
• Security & Fraud Prevention: Detecting, preventing, and responding to fraud, abuse, or security threats
• Legal Compliance: Complying with applicable laws, regulations, and legal processes

4. RCS & Messaging Services

We use RCS (Rich Communication Services) and other messaging channels to communicate with you. Here is a comprehensive disclosure of our messaging practices:

4.1 Data Collected for Messaging

• Your mobile phone number
• Your messaging preferences and consent status
• Message delivery and read receipts
• Your interaction with messages (button clicks, responses)

4.2 How We Use Messaging Data

• Sending OTP verification codes for login and account security
• Sending order and booking confirmations, puja schedules, and updates
• Sharing puja and chadhava video proofs
• Delivering prasad and product shipping updates
• Sending promotional messages about upcoming pujas, chadhavas, festivals, and special offers
• Customer support communications

4.3 Your Messaging Rights

• You can opt out of promotional RCS/SMS messages at any time by replying “STOP” to any message
• You can manage your communication preferences by contacting support@meribhaktiapp.com
• Opting out of promotional messages will not affect transactional messages related to your active orders or bookings
• Each opt-out request is processed promptly and recorded for compliance

4.4 Messaging Service Providers

Our messaging services are delivered through Google's RCS for Business platform and authorized messaging aggregators. These providers process your phone number and message content solely for the purpose of delivering messages on our behalf and are bound by strict data processing agreements.

5. How We Share Your Information

We do not sell, rent, or trade your personal data. We may share your information with the following categories of third parties:

• Temple Pandits & Priests: Name and gotra for performing pujas and chadhavas in your name
• Delivery Partners: Name, address, and phone number for prasad and product delivery
• Payment Processors: Razorpay processes your payment securely
• Messaging Service Providers: Phone number for delivering SMS, RCS, and WhatsApp messages
• Analytics Providers: Anonymized usage data for improving our services (Google Analytics, Facebook)
• Legal Authorities: When required by law, court order, or government regulation

6. Data Storage & Security

• Your data is stored on secure servers with industry-standard encryption
• Payment information is processed by PCI-DSS compliant payment gateways and is never stored on our servers
• We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction
• Access to personal data is restricted to authorized personnel on a need-to-know basis

7. Data Retention

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Account data is retained for as long as your account is active
• Transaction and booking data is retained for 7 years for accounting and legal purposes
• Messaging consent records are retained for as long as you have an active account plus 3 years after account deletion
• You may request deletion of your data at any time (see Section 8)

8. Your Rights

Under applicable data protection laws, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Deletion: Request deletion of your personal data by visiting our Data Removal page or emailing us
• Right to Withdraw Consent: Withdraw your consent for messaging or data processing at any time
• Right to Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for direct marketing purposes

To exercise any of these rights, contact us at support@meribhaktiapp.com. We will respond to your request within 30 days.

9. Cookies & Tracking Technologies

We use the following cookies and tracking technologies:

• Essential Cookies: Required for the Platform to function properly (authentication, security)
• Analytics Cookies: Google Analytics and Facebook Pixel for understanding usage patterns
• Marketing Cookies: Google Ads and Facebook Ads for delivering relevant advertisements

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform.

10. Children's Privacy

Our Platform is not intended for children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically. Your continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:

• Email: support@meribhaktiapp.com
• WhatsApp: +91 9217708622
• Address: B-9, 3rd Floor, Greater Kailash Enclave II, New Delhi, Delhi 110048

13. Grievance Officer

In accordance with the Information Technology Act, 2000, and the rules made thereunder, the name and contact details of the Grievance Officer are:

• Name: Rachit Jain
• Email: support@meribhaktiapp.com